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Franchise Story: The Ortegas

February 15, 2021

Take it from one of our top franchisees, the Ortegas. Reysy and Ivan own multiple units and are Area Representatives for our Miami, Florida locations. As one of our first franchisees as well, they have seen our growth from the beginning. They started in 2010 as previous convenience store owners who quickly and easily moved to the Farm Stores model. Since they already had experience in the convenience store market, they appreciated even more the Farm Stores small and easy to manage building. They also loved that they could be a part of a neighborhood. Once they had one store down, adding others became the obvious next step.

No matter where they are located all over South Florida, they know they are a favorite in the neighborhood. Throughout their multiple units, eleven to be exact, they reach many demographics and areas, so they can sell a few unique menu items for each location. Although, they admit that the most common things people drive thru their stores for are milk, bread, and coffee. Farm Stores sure knows how to get you the staples for your day.

When it comes to the corporate team and all they have done for the Ortegas, Reysy and Ivan truly appreciate the system that is in place, saying it’s flexible and helps them stay productive. Corporate takes feedback well and will make improvements as needed. Franchisees know that the corporate team has the most experience in this model than anyone else in the country, so they rely on that experience to help make them better. For example, going from one store to many, made the Ortegas appreciate reporting and accounting! They shared about what they have been learning, “Everybody hates dealing with the books and analyzing, but we’ve had to invest the time for learning and using the right tools for business management. That’s a big one. Living in the world of customer service made us better communicators and even better bosses for our employees. And contracts, definitely contracts. We learned contracts work both ways and are important, so everyone is clear on the relationship up front.”

When the Ortegas first began, “We were like the donut guy getting up early and putting in a lot of hours.” Today, their day to day looks a little different, “Now we’re managing employees, which is the most important part of any small business. We still get up early and make sure all stores open properly. We can see that through the computer and cameras. Then we visit stores to spend time with the employees and customers. We check inventories, run reports, and manage ordering with suppliers. We can usually get to the gym by five in the afternoon. After dinner we’ll check all the stores remotely and make sure all is going well.” The Ortegas seem have it down for their perfect schedule now.

As a future Franchisee, you may meet the Ortegas and many others like them. They know where they’ve been and what their future holds as Farm Stores location owners and Area Representatives. The simplicity and flexibility of the Farm Stores model has really made the Ortegas love what they do and have much success doing it. The Ortegas story can be yours too, or you can make your own with us when you join the team. Finally, what do they eat at Farm Stores? “Cheese sticks and empanadas.” You can’t go wrong with that.

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"The staff is always friendly and it's always the most convenient place to get fresh products."

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