Victor Arechavaleta is the Vice President of Business Development of Farm Stores Franchising, and has been in this position since March of 2012. His responsibilities include management of all new business channels, franchise development, territory development, and product and supplier relationships.
Prior to joining Farm Stores, Mr. Arechavaleta was the director of sales and marketing for Pagnifique USA from 2010 to 2012, and the director of marketing and product development for Quirch Foods from 2002 to 2010. He pulls from an extensive background in marketing and product development, having spent over a decade in digital media, advertising, and film and television production. He entered the food and beverage industry in 2000, and has since developed marketing and sales programs for national and international product lines in the supermarket retail channel.