With The Help Of A New Area Representative, Farm Stores Is Making Its New Jersey Debut
Joe D’Albero is looking to bring up to 100 Farm Stores to the New Jersey area within the next 10 years.
As a father of two young children, Joe D’Albero knows just how challenging a trip to the
grocery store can be.
“You have to get your kids settled in and get them buckled up. You have to traverse across a big parking lot to get into the store. There’s a good chance your kids will throw a tantrum when they can get the type of candy they want. Then you have to load up your groceries and get your kids buckled back into the car. The simple act of getting a few pantry staples turns into an entire project,” D’Albero said.
It wasn’t until he encountered Farm Stores while walking the floor at the International Franchise Expo that he realized there was a better—and easier—grocery shopping option out there for busy families like his own. A hybrid of your neighborhood grocery store, bakery and quick-service restaurant, Farm Stores exists to make life a little bit easier for people on the go.
But there was only one problem—as a franchise based primarily throughout Florida, D’Albero needed to find a way to bring the convenience of Farm Stores’ time-tested concept to his home in New Jersey.
“I think a lot of families are plagued by the same kind of thing my wife and I would go through just to grab a few groceries. It shouldn’t be such a chore to get a gallon of milk and a carton of eggs,” D’Albero said. “After I learned more about their franchising opportunity, I knew that a Farm Stores drive-thru would be a welcome alternative that people would whole-heartedly embrace. It’s a brand well positioned to help mothers and busy people in New Jersey.”
Realizing the great opportunity at hand, D’Albero decided to make an investment for the area representative rights to New Jersey. This means that he would eventually introduce as many as 100 Farm Stores to the state over the next 10 years. In particular, D’Albero is targeting suburban towns and family-centric neighborhoods. To make that happen, D’Albero will reach out to local franchisees interested in helping the business grow, and in turn, he’ll guide them through the development process.
D’Albero is hoping to open New Jersey’s first flagship location within the next six months. He believes Farm Stores will be quickly accepted by communities throughout New Jersey. And that’s due, in large part, to the fact that there’s no other option like Farm Stores around.
“There’s no other convenient drive-thru option like Farm Stores in New Jersey, especially one that serves gourmet foods, fresh-baked breads, cappuccinos, ice cream and smoothies,” D’Albero said. “When I went to Florida to check out some of the stores, people were praising the place like it was the best thing ever—they could grab all of these things while their kid slept in the back seat of the car. I knew people in New Jersey would go nuts for this concept—it’s a blessing for people who struggle with time management by giving them a few hours of their life back.”