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An Innovative Concept and Business Model

November 14, 2016

Innovative Concept and Unique Business Model Sets Farm Stores Apart in the Booming Grocery Industry

11/11/16 13:13:11

When Farm Stores first opened its doors for business back in 1957, it set the standard for what drive-thru grocery stores were meant to be. Marked by its signature cow, the brand became the go-to place for families across Florida who were in need of essential grocery items like bread and milk. Today, nearly 60 years later, Farm Stores is still raising the bar in the booming grocery industry. But because a lot has changed over the past few decades, it’s doing it in a different way.

Farm Stores offers both consumers and business owners the chance to be a part of a completely unique concept. As a hybrid neighborhood grocery store, bakery and quick-service restaurant, the brand is the only one in the industry serving customers the things they need the most in the most convenient way. It’s that commitment to the basics that has allowed Farm Stores to experience consistent success—the brand is an innovator in an increasingly in-demand, recession-proof industry.

“There’s always going to be demand for a brand like Farm Stores among American consumers. We sell top quality, every day products that people need, and then add a level of convenience that no one else can match by bringing those items straight to their cars,” said Carlos Bared, CEO of Farm Stores. “No matter what shape the economy is in, people will always need to shop for food. By combining that inherent need with our unparalleled convenience factor, Farm Stores has tapped into a market that was previously underserved.”

Farm Stores gives busy moms and millennials the opportunity to purchase fresh grocery products and other household items without ever leaving their cars. And with the brand’s new business model—Farm Stores 4.0—the franchise is taking its concept to the next level. The three-part experience adds top of the line appliances, a cloud-based POS system, online ordering app and an updated look to every one of Farm Stores’ locations.

“The new Farm Stores 4.0 program shows that we put our money where our mouth is. We don’t just claim to be innovators in the grocery industry—we take action and follow through,” said Maurice Bared, Farm Stores’ COO. “This program is meant to enhance the Farm Stores experience for everyone involved with the brand, from our loyal customers to dedicated business owners. By utilizing the latest technology and staying up to date with the industry’s latest trends, Farm Stores 4.0 ultimately puts franchisees in a position where they can grow their businesses at a faster rate.”

Farm Stores’ business opportunity has never been more attractive to entrepreneurs across the country — the brand is expanding its reach with the help of area developers and unit franchisees at incredibly rapid rates.

And as more drive-thrus open their doors for business, Farm Stores will continue to take over a bigger portion of the $700 billion grocery industry.

“Even though Farm Stores has been around for nearly 60 years, our story is just beginning. With our new business model and rapidly growing system of passionate franchisees, there’s no limit to what we can do,” said Carlos. “Because our unique concept operates in a recession-proof industry, our local franchise partners are set up for success right off the bat. We’re excited to continue bringing new local business owners on board to further our growth in the months and years to come.”

 

A “One-of-a-Kind” shopping experience

“When you shop at Farm Stores, you get a one-of-a-kind shopping experience. Whether you grew up visiting our iconic drive-thru stores, or if you’re new to the experience, we invite you to find out for yourself what it’s all about.”

– Carlos Bared, CEO, Farm Stores