Farm Stores News: Online Shopping To Your Car Door



Thomas O’Connor Named Senior Vice President of Farm Stores Corporation
Former President of Publix Direct to Spearhead Farm Stores’ New FarmStores.com Online Grocery Service

(Miami, Florida - March 4, 2011) - Former President of Publix Direct, Thomas O’Connor, has recently joined Farm Stores Corporation as Senior Vice President. Mr. O’Connor will spearhead and lead Florida’s first online grocery shopping service with convenient drive-thru pick up locations - FarmStores.com.

“Mr. O’Connor brings a wealth of experience to the FarmStores.com Service,” said Carlos Bared, CEO of Farm Stores Corporation. “His ground breaking development and success with online grocery shopping coupled with the Farm Stores drive-thru experience will forever change how consumers shop for groceries.”

Farmstores.com includes expanded offerings comparable to a full-line supermarket in addition to the family staples that Farm Stores has been synonymous with through the years. Customers will be able to log onto the company’s website, www.FarmStores.com, easily create an account, place their order, and have their groceries waiting for them at a Farm Stores drive-thru store of their choice. Farmstores.com customers can choose what time they want to pick up and at which of 17 different drive-thru locations throughout Miami Dade County they want to pick up from.

Farmstores.com currently has 17 pick-up locations with plans to expand throughout the county and state. First time customers can log on to the site and receive special discounts on their first purchase.

Farm Stores Introduces FarmStores.com Online Grocery Service
Customers Can Now Stock-up on Full Groceries Online and Conveniently Pick Up at Farm Stores Express Drive-Thru

(Miami, Florida, - March 3, 2011) - Farm Stores Corporation, South Florida’s renowned drive-thru express market recently launched Farm Stores iExpress (FarmStores.com), Florida’s first online grocery shopping service with convenient drive-thru pick up locations. Gone are the days of getting out of your car to do your groceries. With Farm Stores.com, customers can stock up on groceries, toiletries and other items found in their local super market from the convenience of their home or office.

Many South Floridians are familiar with the Farm Stores name and the convenience of a drive-thru to pick up essentials like milk, bread, eggs and bananas. The iconic cow, or “la vaquita” for many Hispanic customers, has provided customers with a fast, convenient and trusted solution for quick grocery trips for over 53 years. Farmstores.com includes expanded offerings comparable to a full-line grocery store in addition to the family staples that Farm Stores has been synonymous with through the years. Customers will be able to log onto the company’s website, www.FarmStores.com, easily create an account, place their order, and have their groceries waiting for them at a Farm Stores drive-thru store of their choice. Farmstores.com customers can choose what time they want to pick up and at which of 17 different drive-thru locations throughout Miami Dade County they want to pick up from.

“For 53 years, our customers have relied on the convenience of shopping for milk, bread, eggs bananas and other quick trip items from our stores without having to get out of the car”, said Carlos Bared, CEO of Farm Stores Corporation. “About 8 years ago we thought, ‘wouldn’t it be great if people could shop their entire grocery list without having to get out of the car?’. That concept, merged with current technology and consumer demand, became Farmstores.com.

Farm Stores Corporation, which also owns Gardner’s Super Market, Inc., will fulfill online orders at their fully stocked super market and deliver the groceries at the client’s designated time and Farm Store location, where their items will be kept stored, frozen and refrigerated until they are picked up. “We’ve hired the best experts in the field of online grocery shopping and have implemented state-of-the art mechanisms to ensure that we deliver an online grocery shopping experience that is competitively priced with traditional grocery super markets and truly convenient for our customers,” said Bared. One such expert is Farm Stores new Senior Vice President, Thomas O’Connor who, prior to joining Farm Stores was President of Publix Direct.“Previous efforts to provide online groceries by other companies had certain pitfalls such as requiring customers to be at home during a select window period. Because hind sight is 20/20, we were able to solve this problem by developing an online service that allowed buyers to pick up from one of our Farm Stores drive-thru locations when it was convenient for them; on the way home from work, after picking the kids up from school or on the weekend. The service is perfect for anyone on the go or who has limited time,” said O’Connor.

Farmstores.com currently has 17 pick-up locations with plans to expand throughout the county and state. First time customers can log on to the site and receive special discounts on their first order. For more information visit www.FarmStores.com.

About Farm Stores:

Farm Stores Corporation and FarmStores.com is a South Florida company, founded in Miami Beach, Florida in 1935. Originally operating under the name Land O’ Sun Dairies, the company produced dairy goods and in 1957, created the Farm Stores Drive-Thru outlets to sell products directly to the consumer. In 2011, the company officially launched the Farm Stores iExpress (FarmStores.com) an online grocery shopping service that offers thousands of brand name products, fresh produce, meats, gourmet items, toiletry items, like shampoo, toilet paper and toothpaste and other items found in traditional Super Markets. For more information, please visit www.FarmStores.com.

Contact: Janice B. Gonzalez
JBGonzalez@JBGcommunications.com
Farm Stores Corporation
(305) 667-9960

© Farm Stores Corporation, All rights reserved. | Developed by MyWebGrocer, Inc.